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Using Meta Tags for Search Engine
Web Promotion
How To Use Meta Tags for Search Engine Marketing
(SEM) Web promotion
Meta tags .are HTML codes
that provides information about a web page to the web
visitor's web browser and to the search engines
The tags are placed in the heading of an HTML or XHTML
document (web page)
Meta tags, often referred to as metadata are used to
convey the web page description, keywords, author and
additional information that the search engines collect,
such as redirect information or specific instructions.
Meta tags, when properly formatted
creates the basis for search engine marketing (SEM)
A basic meta tag includes the
Title of
the web page - the Title should include a keyword within
the Title
A basic meta tag also includes a short
description
or summary about the content of the web page
And very importantly, a basic meta tag includes
keywords.-
Not all search engines use the meta tags to index
(include) a web site in the search engine. The
largest search engine, Google does NOT use meta tags.
Google reads the entire web page and decides for itself
what the content and keyword are.
This is why it is important to have a high keyword to
content ratio on each web page.
Including the META name tag, META description and META
keyword tags enables you to increase the number of ways
your site communicates with the search robots
Meta tags should be put on every page in your web site.
And each page should have it's own set of keywords,
content and description. The more pages you have
with original content, the better your site will rank
To view what meta tags look like, right click
your mouse and click on view source.
A page will come up that looks like secret code.
This is HTML. At the top of the page you will see
the meta tags. These tags are necessary for search
engine marketing.
If any of the code is written incorrectly, it may not be
readable by the search engines. Your Free Report will
explain in detail what is needed in your Meta Tags.
Your Free Report will also explain if there are too many
words in your meta tags or if there aren't enough.
Plain English details to help you rank higher in the
search engines. No guessing - everything done by
formulats
Sign up now for white
hat (legal and ethical search engine approved marketing)
web promotion.
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