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For Lead Generation use Google Ad Words - It is cost effective and reliable.
(The key here is to give something of value to the web visitors)
Google Ad Words is called pay per click advertising, because you
only pay when someone clicks on your ads. And can cost
anywhere from 5 cents to $5.00 per click.
We have found this to be the fastest way to build a client list.
When you offer something of value and the web visitor must provide a
valid email address to receive the free gift, information, or
software - this is considered successful pay per click advertising
or web promotion
Gimmicks don't work in pay per click web promotion. Your offer
must be genuine, free, valuable and worthy of your web visitor's
time.
IMPORTANT TIP
Google Ad Words is best used for lead generation NOT
for direct sales.
Finding a keyword that works, yet is not over used is a part of the
success. The more popular a keyword, usually the more it will
cost. Your Free Report
will help you with the keyword decisions.
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Google Ad Words
For example, we have a member who provides short FREE love
stories in exchange for the visitor's email address.
Web visitors are notified when a new love story is available
online. The email announcement generates enormous traffic on
the web site when a new and free love story is announced.
This traffic can be exposed to a product, service, additional pay
per click advertising or any number of marketing ideas, such as
contest, lotteries, etc.
The member pays between 7 cents to 12 cents per click, however, the
quality of the confidential list is invaluable.
This is how many web owners use the pay per click web promotion.
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