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Important Update: The newest and most effective method of
direct response marketing is mobile texting. Larger Land
base retailers still can benefit greatly from online direct response
marketing.
1 Search Engine Optimization (SEO)
2 Link Popularity
-
Build Link Popularity with articles, e-press releases,
directory & search engine submissions, blog posting, book marketing
3
e-Mail campaigns
4
Offline Campaigns that Tie Into Your Online Campaigns
classifieds in your local newspaper, prizes for
customer email addresses) *****
Do the following to increase web traffic:
* optimizing
your site
* develop back
links 1000+
* LEARN HOW TO
USE GOOGLE AdWords
* create more
original content
* e-mail capture
campaign for existing clients and new web visitors
For Lead Generation use Google AdWords - It is cost effective and reliable.
(The key here is to give something of value to the web visitors)
Small Business Owners are successfully using Freelancers from
global talent market place to offset online marketing cost.
Click here for
Freelance Help
Find Out How Many Back Links Your Site Has?
To find out how many links each of the major search
engines have indexed for your site; go to
www.google.com, www.msn.com and
www.yahoo.com and put in:
links:
yourdomainname.com You will then see who and how many
links have been indexed for your site.
What Does SEO
Consist Of?
Meta Tags, includes site title, site description,
content and site's key words.
Not all search engines use the Meta Tags - some
search engines read the page. This is why your keywords should
be place throughout the page! (A formula determines your keyword
ratio - high ratio of keywords to content, better ranking, it's
called "relevant content")
To see what "meta tags" look like:
right click your mouse ..... click on 'View
Source' and scroll to the top of the page under <head>
Don't Forget .... You
Must Have a Way to Receive Payment
One of the
fastest, easiest and cheapest ways to be able to
accept credit cards on your web site, is to set up a
Verified PayPal account.
Millions and millions of Internet
users know and trust PayPal.
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SEO
So what is this "SEO" stuff? (Search Engine Optimization) Its how your web site "talks" to the search engines. (Yes, your computer is talking to the search engines) If your site is not optimized then the search engines may visit, but
they won't know what to do, so they leave and go to a site that has "instructions" (seo) for them. Its like a welcome mat, no welcome mat,
possible poor ranking and slow to index in the search results.
You may be thinking, why is the search engine so important? My customers have my web site address, I communicate with my customers through my weekly or monthly e-newsletter, so what's the big deal?
Its not a big deal if you don't want new customers. In fact when you use a lot of flash and java script on your web site, you are telling the search engines that you would rather not be bothered.
For local, national and international growth, your web site MUST be able to "talk" to these mega electronic crawlers (search engines) If you want to see the language they speak, right click your mouse..... click on 'View Source' and you will see how computers communicate with each other.
Back Links
The more links you have back to your web site, the more popular your site will become. The search engines, use a formula to
determine what web sites are listed where in the search engines. It is very obvious that the search engines 'like' web sites that are "well connected" to other sites. In fact, this one task is so important that there are sites who sell links. (This can get really expensive) Not to worry - there are other ways to develop
creditable links. One
of the easiest and best ways to build high quality links is to:
Save time and effort on directory submissions
by using a professional directory submission service
Remember, link farms are not ok. Search engines
don't like link farms and they are not that happy about paid links
either! Directory Links are ok!
Articles that you submit to sites such as,
www.ezinearticles.com are
crawled by the major search engines, some of which are indexed
(included) right away ...... So do yourself a favor and learn how to write articles for your business. Then do yourself another favor and submit the articles to
free content web sites
such as www.ezinearticles.com
to help build reputable links to your site.
FREE e-Mail Capture
List Management and Delivery System - Client Database.
This form
of Internet Marketing is the core or your online marketing.
The
key here is to make your communications short and helpful.
You can use a Service with FREE:
E-mail Hosting & Capture abilities
Pay ONLY when you send emails 1 cents per e-mail, $5.00 delivery charge
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